Swiss insurers are increasingly focusing on cost efficiency and strengthening their core business. Data plays a central role in this: it enables the development of new products, the optimisation of existing processes, and robust risk management. At the same time, data consent among customers and partners has declined in recent years. Against this backdrop, insurers face the strategically relevant question of how to strengthen trust in the handling of data and actively encourage data consent.
Data as a strategic asset
With the NEOINSURANCE® Framework, Synpulse has developed an approach that combines technological innovation with a customer-centric focus. The aim is to support insurers in positioning themselves within a dynamic market environment and unlocking new growth opportunities. One of the framework’s central core beliefs is “Data as an Asset”. The traditional role of the insurer as a pure risk carrier is being transformed into a data-driven solutions provider with a focus on customer-centred value. The use of Business Intelligence and Advanced Analytics marks a paradigm shift—moving away from the reactive “pay and settle” approach towards a proactive “predict and prevent” model.
Data-driven value creation: New opportunities and challenges for insurers
Despite the potential of data-driven business models, customer and partner data consent is declining.
Trust, transparency, and fairness are decisive factors—but how can these be actively promoted?
A sound understanding of individual customer needs along the entire customer journey forms the foundation for data-driven value creation. Holistic data models enable the development of personalised insurance offerings and dynamic pricing models. At the same time, targeted, data-driven communication can sustainably strengthen customer loyalty. At an operational level, the use of Advanced Analytics and automation leads to efficiency gains—particularly in claims handling and underwriting. New potential is also emerging in sales: integration into digital platforms and partner offerings creates additional, data-driven sales channels. Furthermore, networking with players from outside the industry enables entry into new ecosystems, such as health, mobility, or energy—thus further developing one’s own business model.
What motivates individuals to give data consent?
The reasons for giving data consent vary—from a desire for control to perceived benefits. Insurers must understand which incentives are effective and how to use them responsibly.
Curious to learn more?
In the full version, you will discover:
- Which psychological and ethical factors influence data consent
- How insurers can build trust through targeted measures and incentive systems
- The five strategic fields of action in which insurers should become active
- How Synpulse supports with concrete tools and frameworks
The future of insurance is data-driven—but only on the basis of trust, transparency, and genuine customer focus. Insurers who internalise and implement these principles will not only achieve operational efficiency, but also sustainable customer loyalty and new growth opportunities.
Would you like to know how to embed these principles in your organisation?
Contact our experts—we will support you from strategy through to implementation.
