Customer-Centered Design

At a time of accelerating technological change customer preferences evolve at breakneck speed. Creating meaningful, customer-centered journeys with the restrictions core system developments is becoming increasingly challenging in the financial industry. Speed to market and agility are key to maintaining a customer centric offering. Our industry and technology experts work with your key stakeholders in design thinking workshops to develop and test new measures with real customer feedback in an agile and efficient manner.

Are you asking yourself

  • In this rapidly evolving world, how can we build our business around our customers?
  • How can we harness the power of digital to create compelling customer experiences?
  • What do our customers want from their trusted banking partner?
  • How can we meet our clients' needs and exceed their expectations?

What you will get from us:

  • Analysis of your current state: customer and employee journey maps, pain points, and moments that matter
  • Guided design thinking workshops
  • List of prioritized initiatives to pursue, prototype, and test
  • Real customer feedback to validate vision and defined measures
  • Roadmap for delivery, including quick wins and strategic initiatives
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Our Approach

  • Current State

    Synpulse industry experts work with your teams to take stock of our current situation.

  • Vision

    Forget the status quo – we bring technology and industry expertise to create visionary customer journeys in an interactive workshops series.

  • Gap Analysis

    Workshops with key stakeholders and Synpulse experts are conducted to shortlist & prioritize measures we can build and test.

  • Customer Involvement

    Throughout the project an iterative approach with customer interviews and prototypes ensures real market feedback

  • Roadmap

    Synpulse project management expertise is employed to provide a tailored, time and cost effective roadmap for the future state.

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Let's get in touch

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