Meeting of Swiss Association of Asset Managers SAAM
Digitalization opportunities for independent asset managers.
Synpulse sharpens and widens its profile as a strategic partner for digitalization among wealth managers.
On Thursday, January 21st 2016, the Swiss Association of Asset Managers (SAAM) had invited its members to gain insights on digital trends and opportunities in the wealth management market. Approximately 50 engaged professionals actively contributed to a comprehensive presentation session, where Synpulse was a main contributor with Mathias Hausherr (USA) and Benjamin Rohrmann (CH) as keynote speakers.
While the entire banking market accelerates into a digital era, the independent wealth managers see themselves challenged by the relentless change in client requirements and the related enhancement in distribution and service offerings. After a very charming introduction speech from Andreas Bruegger, Benjamin Rohrmann walked the audience through the various triggers and implications of digitalization, and then explained what would be effective concepts to address them with. Benjamin emphasized the importance of offering multi-channel advisory services through the use of digital platforms like video-chats or Whatsapp. He went on to explain how further evolving the digital interface on existing core banking environments will allow banks and wealth managers to enhance their existing customer experience and become «better banks». The partial automation of the advisory process will especially enable wealth managers to increase efficiency and revenue with tools like simulations of investment ideas for clients.
After Chairman Alexander Rabian gave an in-depth view on the current level of digitization of the SAAM members, Mathias Hausherr gave a comprehensive breakdown of the situation in the U.S. market. This included which kind of technologies and new business models are currently influencing the American RIAs (Registered Independent Advisors) and will change the business in the coming years. Mathias presented the opportunity for wealth managers to integrate digital robo-advisor platforms into their operating models to enable the targeting of lower AUM classes and growth of their client base. 24/7 access to everything, like onboarding for an investment account, will become the norm for not only digital natives, but increasingly for the silver surfers too. The classical wealth manager will become a «financial cyborg» with new digital service weaponry to treat and maintain its client.
These lessons led the meeting to a successful conclusion with a big acknowledgement of Synpulse’s engagement and cooperation with the SAAM and this topic.