In the last twelve months alone, numerous bancassurance collaborations have been announced.
We see interesting potential in some of these partnerships. For example:
We see that players are not only entering into new collaborations in traditional bancassurance markets such as Italy or Spain. They are also increasingly active in markets that were previously not considered particularly bancassurance-friendly, such as Germany or Switzerland.
The diverse types of bancassurance services are also striking. These range from the traditional distribution of insurance products by a bank (Assimoco-Cassa Centrale Banca) to the co-creation of products (Ergo-Santander) to the digital distribution of a rich selection of insurance products (iptiQ-WiZink).
We consider the fact that numerous significant cooperations have been announced within just one year to be particularly noteworthy. The term bancassurance seems to be experiencing a revival instead of a requiem. In our opinion, we are witnessing the beginning of a trend that forward-looking institutions cannot afford to miss.