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3-min read • 17 Jan 2025
Press Release
Client Engagement
General
The future of banking: Synpulse unveils key strategies for client engagement and front enablement
Synpulse, a leading consultancy for the financial services industry, publishes their first deep dive into the dynamic and ever-evolving landscape of client engagement and front office enablement. This report bridges the gap between digital engagement and empowered front-office advice, drawing on Synpulse's decades of industry experience. It equips banks with valuable insights and strategies to remain competitive in a rapidly evolving environment.
Today's demanding clients require personalised experiences. Synpulse emphasises the need for advanced marketing technologies (MarTech & CRM) to gain deeper client insights and personalise interactions effectively.
The report focuses on four crucial areas:
- MarTech & CRM: Elevate client experiences and loyalty: Marketing technologies like CRM systems and AI tools hold immense potential for the financial sector, yet their impact often falls short. The market story explains how optimizing Customer Lifetime Value can maximise these tools, turning them into powerful drivers of growth.
- The Future of HNWI Lending: Navigate changes with scalable lending platforms: Digital lending is now essential, with clients expecting seamless online services. From automated credit processes to “Lending as a Service,” the market story outlines why digital lending is so important in a low-interest world and how banks can modernise, reduce risk, and improve efficiency.
- Preparing your front-line for the future: As AI, digital assets, and regulatory complexities reshape banking, traditional upskilling methods cannot cope quickly enough with rapid change. Specifically, front-line teams must adapt rapidly to stay relevant. This sphere highlights the integration of modern e-learning platforms with verified content and methods like gamification to ensure staff remain effective and can cope with rapid technological change.
- Digital Engagement Banking: Redefining success by leveraging mobile apps, hyper-segmentation, and modern metrics: Banking apps are now often the primary client touchpoint, yet their importance is often overlooked in performance metrics of bank’s Business and IT organisations. By adopting KPIs such as Digital NPS Scores and app engagement KPIs, banks can better meet client expectations while paying bonuses to their teams driving digital success.
What can banks do?
"This report is a crucial step for Synpulse," comments Philipp Mächler, partner and responsible for Client Engagement & Front Enablement at Synpulse globally. "We aim to set new benchmarks in the banking industry and pave the way for a more connected banking future."
The study was presented for the first time at a launch event in Zurich on 16. January, was discussed in the event’s panel by FinTech founders, ZKB, Google, Maerki Baumann and Synpulse and is now available for download.
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3-min read • 17 Jan 2025
Press Release
Client Engagement
General
The future of banking: Synpulse unveils key strategies for client engagement and front enablement
Synpulse, a leading consultancy for the financial services industry, publishes their first deep dive into the dynamic and ever-evolving landscape of client engagement and front office enablement. This report bridges the gap between digital engagement and empowered front-office advice, drawing on Synpulse's decades of industry experience. It equips banks with valuable insights and strategies to remain competitive in a rapidly evolving environment.
Today's demanding clients require personalised experiences. Synpulse emphasises the need for advanced marketing technologies (MarTech & CRM) to gain deeper client insights and personalise interactions effectively.
The report focuses on four crucial areas:
- MarTech & CRM: Elevate client experiences and loyalty: Marketing technologies like CRM systems and AI tools hold immense potential for the financial sector, yet their impact often falls short. The market story explains how optimizing Customer Lifetime Value can maximise these tools, turning them into powerful drivers of growth.
- The Future of HNWI Lending: Navigate changes with scalable lending platforms: Digital lending is now essential, with clients expecting seamless online services. From automated credit processes to “Lending as a Service,” the market story outlines why digital lending is so important in a low-interest world and how banks can modernise, reduce risk, and improve efficiency.
- Preparing your front-line for the future: As AI, digital assets, and regulatory complexities reshape banking, traditional upskilling methods cannot cope quickly enough with rapid change. Specifically, front-line teams must adapt rapidly to stay relevant. This sphere highlights the integration of modern e-learning platforms with verified content and methods like gamification to ensure staff remain effective and can cope with rapid technological change.
- Digital Engagement Banking: Redefining success by leveraging mobile apps, hyper-segmentation, and modern metrics: Banking apps are now often the primary client touchpoint, yet their importance is often overlooked in performance metrics of bank’s Business and IT organisations. By adopting KPIs such as Digital NPS Scores and app engagement KPIs, banks can better meet client expectations while paying bonuses to their teams driving digital success.
What can banks do?
"This report is a crucial step for Synpulse," comments Philipp Mächler, partner and responsible for Client Engagement & Front Enablement at Synpulse globally. "We aim to set new benchmarks in the banking industry and pave the way for a more connected banking future."
The study was presented for the first time at a launch event in Zurich on 16. January, was discussed in the event’s panel by FinTech founders, ZKB, Google, Maerki Baumann and Synpulse and is now available for download.