Customer Lifetime Value Optimisation

Increase the profitability of your customer relationships sustainably.

To stay competitive, companies invest heavily in marketing, sales, and customer care. However, despite these efforts, the results often fall short of expectations.

By integrating AI, automation, and cloud technologies into marketing, sales, and service, customer centricity can be significantly enhanced. These technologies not only improve customer engagement but also sustainably increase the profitability of customer relationships, driving Customer Lifetime Value (CLV) optimisation.

What we do for you

We offer you the full range of services, from situation analysis to support for the adoption of newly introduced systems once they have been put into operation.

Business analysis and solution design

Situation analysis (e.g. CLV Health Check)
Customer type and customer journey analysis
GAP analysis and identification of strategic levers
Business and action plan
Implementation controlling

Operational excellence

Developing and introducing a target operating model
Optimising channel management for communication, sales, and service
Operational implementation of regulatory requirements

Technical implementation

We implement digital solutions and use them to realise, among other things:

Lead management (lead generation, lead nurturing, lead allocation, etc.)
Implementation of efficient customer processes (customer onboarding, consulting, etc.)
Customer service via various channels
Technical implementation of customer journeys for marketing and sales
Sales partner management (insurance companies: Broker relationship management, banks: management of external asset managers)
Sales management (organization, management, and empowerment of the sales organization)

Marketing and sales technology includes solutions in areas such as

Customer relationship management (CRM)
Lead and sales management
Customer experience (CX)
Marketing automation & sales automation
Customer journey management

Added value for you

Unlock Sustainable Growth with AI, automation, and cloud solutions

Together, we will enhance your capabilities to reduce customer-related costs and increase the impact of your marketing and sales initiatives. By focusing on optimising customer-centric processes, we help you leverage the full potential of business analysis and marketing technologies, ensuring long-term profitability and growth.