Embedded Finance and Banking as a Service in Switzerland: Outlook 2024

Synpulse, in cooperation with the Swiss NextGen Finance Institute (SNFI), launched the first academic study on Embedded Finance and Banking as a Service (BaaS) in Switzerland at the end of Q4 2023. The main objective of the study is to gain concrete insights into the current and future earnings potential of the Banking as a Service and Embedded Finance business models so that both banks and non-banks from all sectors can tap into this potential in a targeted manner in the future.

Are you asking yourself

  • How will Embedded Finance and BaaS redefine the value chain for Swiss financial services?
  • What are the potential earnings and strategic advantages for banks and non-banks in Switzerland?
  • How can firms prepare for and capitalize on the shift towards Embedded Finance?

What you will get from us:

  • Gain first-mover quantitative and qualitative insights into the evolving business and operating models for Embedded Finance and BaaS.
  • Access data-driven strategies to harness revenue potential in these emerging business models.
  • Understand the fundamental implementation requirements of the BaaS business model as a bank.

Our Approach

  • Conducting surveys

    Conducting comprehensive quantitative surveys across the entire value chain to concretise the current and future demand for Embedded Financial Services across industries.

  • Conducting focus groups

    Conducting focus groups with Swiss banks and industrial companies to discuss the findings and strategic implications and specific Embedded Finance use cases.

  • Validate insights

    Validate insights with C-level executives to align with strategic decision-making contexts.

Our Experts

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