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Operational Excellence

Synpulse has a long tradition of conceptualizing and implementing future-proof business models. This practical experience enables Synpulse to see complex projects through to their successful conclusion, from the preliminary study, through design and analysis, to successful introductions in health insurance (e.g. Adcubum SYRIUS®), reinsurance (e.g. SICS), life and non-life insurance.

Main Contact

«Efficient processes are the basis to fulfill the manifold promises made to customers while, at the same time, reducing costs of the insurance business. Together with standard software producers, we master the tension between agile front- and stable backend. For successful introductions of large-scale projects, we offer tailor-made project methods and industry-specific process models.»

Julia Neufang
Associate Partner
 Julia Neufang

Target Operating Model

Business models are increasingly under pressure and the long-term competitive success of a company depends primarily on how it prevails in consistently aligning strategic success factors along the value chain – and the Target Operating Model (TOM) is the lever serving that purpose. The TOM is the «how» to turning business strategy into reality.

A target operating model provides a vision of the desired state of operations for a company and is necessary for the sustainable success of the business. The TOM follows the strategy of the company and is important to define when starting a new business, entering a new market, selling a new product or acquiring other firms.

The impacts of having a well-defined TOM are wide ranging and include:

  • Flexibility to deal with ever changing market situations - shorter time to market
  • The ability to scale up capacity quickly
  • Lower risks from having a stable operations environment
  • Long term cost savings from an efficient operating model

Synpulse can support national and international financial service providers with the definition, implementation, and adaptation of their TOMs for mergers and acquisitions, business field expansion, and market entry. We look specifically at the four building blocks of a TOM: Organization, partnerships, services and technology.

Some of the key elements we examine at as we guide you along the journey of building your TOM:


  • Your value chain and associated processes
  • Outsourcing possibilities


  • Structures and responsibilities
  • Workload modelling


  • Cooperation models
  • Vendor evaluation and options


  • IT architecture and data flows
  • Online versus offline sales

Synpulse has created TOMs for our clients in banking and insurance and has the expertise, tools and experience to ensure you succeed with your goals. We understand the challenges. We have solutions. We work together with you.

Marcel Lötscher
Partner & Managing Director US
 Marcel Lötscher

Enterprise Architecture

Enterprise Architecture (EA) recently gained much more attention with our clients as it is about increasing operational efficiency and enabling business growth while keeping flexibility and robustness of the enterprise wide architecture. Synpulse helps clients to setup or modernize their EA Practices, run EA initiatives and provide an exchange platform for Chief Enterprise Architects.

Recent trends

Today’s financial service markets are rife with rapidly changing customer demands, steadily emerging new products, and radically disruptive new technologies.
To enable future business growth in this volatile environment, financial service companies must increase their operational efficiency: e.g., simplify their application landscape, increase their automation and integration levels, or ensure process modularization and standardization, in combination with outsourcing/offshoring. Companies must simultaneously capitalize on such emerging trends as social media, mobile technologies, smart analytics, machine learning, cloud business, and new operating models.

Our believe

Synpulse Enterprise Architecture services ensure that our customers achieve all of these goals, and more. We believe that EA must always be business outcome-driven and integral to our clients’ business strategies, such that it facilitates and visualizes those strategies without governing them. EA must also involve partners outside of the company and sharpen clients’ awareness of upcoming trends in their markets.

Your partner for Enterprise Architecture

Synpulse helps clients across the financial service industry in the following areas:

  • We assist in building high-performing EA organizations. Our team provides expertise in the implementation, transformation, organizational design and governance setup of EA, as well as the definition of its visions, principles, standards and methodologies according to the client’s business goals.
  • We conduct EA Maturity Assessments to give our clients an overview of their current EA Maturity. Then we help them to make steps forward in organizing and executing high-quality EA programs tailored to their particular business need.
  • We run EA initiatives together with existing EA teams for our clients.
  • We provide a popular bi-yearly exchange platform, the Synpulse Insurance Enterprise Architecture Summit, for Chief Enterprise Architects to network and exchange ideas.

Synpulse has conducted more than 30 Enterprise Architecture projects for financial services clients with its large pool of consultants specifically trained and experienced in Enterprise Architecture. The client will also benefit from the best-practice material and standard approach to EA that Synpulse has developed and refined over time.

  • Marcel Lötscher
  • Magnus Krähenmann
Marcel Lötscher
Partner & Managing Director US
 Marcel Lötscher
Magnus Krähenmann
Associate Partner
 Magnus Krähenmann


Business life continues to pick up speed and become more complex. That is why, more than ever, good advice today cannot end in strategies and concepts, but must take into account implementation as whole. At Synpulse Management Solutions AG, we combine all of the expertise necessary to translate your requirements into bespoke software solutions and integrate these into your business organization as optimally as possible.

In the following overview, we would like to present some of our offers in detail:


Information about one’s own clients must be compiled, analyzed, and the resulting information prepared in such a way that it offers added value; digitalization and increasing costs — not to mention time pressures — make this process increasingly difficult. Sales organizations need solutions that can be integrated clearly, quickly, and flexibly into the operational and organizational structure.

BusinessRadar is a selection and analysis tool that has been developed continuously in many projects since 2001. The Software Suite already incorporates more than 15 years of expertise from various companies, industries, and countries.

BusinessRadar also affords large sales organizations an end-to-end view of client data, from employee to the Board of Directors, from strategic KPIs to individual data records. By flexibly combining the widest range of modules, BusinessRadar complements existing system landscapes to suit your needs exactly.

What can BusinessRadar do for your business?

  • Quick access to information for thousands of users from specialist departments and management
  • Instant application of analytical findings by means of operative actions
  • Prompt and accurate handling of sales processes
  • Pinpoint allocation of the marketing and sales budget

Sales Compass

In light of increasing competitive pressures in the financial services industry, the competitive ability of many sales divisions must be increased: this can only be achieved using strategic sales management. Integral elements of such management include dedicated sales planning, a clear commission system, and integrated sales controlling, which provides information in a timely and effective manner. Client and brand-related KPIs must be included in addition to the production-related KPIs, which were used almost exclusively in the past.

The Sales Compass is a sales management and planning system across all sales channels for use by management. Using the solution, all relevant business information, such as production, stock, remuneration, agency, performance, client and cost information, can be made available in real-time in various role concepts. Innovative KPIs and control parameters can be defined directly by the department and immediately updated (online) in the reports.

What can the Sales Compass do for your company?

  • End-to-end control system involving all sales channels and management areas
  • Integration of existing planning and control tools (avoidance of isolated solutions)
  • Corporate guidelines and value orientation displayed in planning and control tools
  • Significant increase in transparency and validity using cockpits and KPI design
  • Efficiency gains as a result of a reduction in process run times, error prevention
  • Compliance with audit integrity and Solvency II requirements

Marcel Lötscher
Partner & Managing Director US
 Marcel Lötscher

Robotic Process Automation (RPA)

What is Robotic Process Automation or in short RPA?

A RPA ‘robot’ is a software application that replicates human user interface actions. The robot operates on the user interface (UI) in the same way a human would. This means the robot can interact across interfaces and can be easily integrated in a non-intrusive way. Examples for robot activities could be data entry into systems, reporting, reconciliation or even full end-to-end business process automation. A robot frees up time for human users for more valuable tasks.

In the near future the robots will even be able to learn. This new generation of robots have to be trained. Therefore it is a good time to start investing today as robots will create data required for future artificial intelligence applications.

What pain points can RPA address?

On insurance side, we experienced issues first hand which could be addressed by RPA. To mention a few:

Robotic Process Automation can be adopted along the whole insurance value chain, creating value and optimizing processes.

How we can help you

We offer you a structured and quick approach to identify and evaluate your RPA potential, RPA feasibility, tools, prototyping, testing, and deployment. As a plus you can profit from our extensive «INSURANCEINABOX®» and «REINSURANCEINABOX®» process models, our experience in defining operation models and leading digital transformation programs.

Advantages of RPA

  • Increase process efficiency
  • Increase quality (100% accuracy)
  • Free up time and resources of low added value tasks
  • High scalability, flexible time, and resource allocation
  • Low cost of develoment with short payback period
Julia Neufang
Associate Partner
 Julia Neufang
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